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D1
@ Kalamazoo
Semis 3/3
East Lansing vs. Kzoo Loy Norrix
Kzoo Central vs. Jackson
3/5 7pm
D2
@ Owosso
Semis 3/3
Flint Hamady vs. Frankenmuth
Portland vs. Freeland
Finals 3/5 7pm
@ Fowlerville
Semis 3/3
Chelsea vs. Marshall
Sexton vs. Michigan Center
Finals 3/5 7pm
D3
@ New Lothrop
Semis 3/3
Laingsburg vs. Springport
Flint NSA vs. Lumen Christi
Finals 3/5 7pm
@ West Mich Christian
Semis 3/3
Grandville CC vs. Kent City
PW vs. Muskegon WMC
Finals 3/5 7pm
D4
@ Concord
Semis 3/3
Hillsdale Academy vs. Concord
Webberville vs. Petersburg Summerfield
Finals 3/5 7pm
@ Merrill
Semis
Sag NCC vs. Wyoming TU Christian
Fowler ve. Baldwin
Finals 3/5 7pm
D1
@ Grand Ledge
Opening 3/2
Waverly vs. Everett
Grand Ledge vs. Eastern
Semis 3/4
DeWitt vs. Wvrly/Evrt
East Lansing vs. GL/Estrn
Championship 3/6 7pm
@ Okemos
Opening 3/2
Mason vs. Jackson
Semis 3/4
Holt vs. Msn/Jax
Okemos vs. Jax NW
Championship 3/6 7pm
D2
@ Clio
Opening 3/2
Flint Southwestern vs. Clio
Semis 3/4
Flint PC vs. FSW/Clio
Corunna vs. Owosso
Finals 3/6 7pm
@ Central Montcalm
Opening 3/2
St. Johns vs. Belding
Semis 3/4
Portland vs. Bldg/StJ
Ionia vs. Central Montcalm
Finals 3/6 7pm
@ Williamston
Opening 3/2
Fowlerville vs. Pinckney
Semis 3/4
Chelsea vs. Pncky/Fville
Williamston vs. AA FGR
Finals 3/6 7pm
@ Haslett
Opening 3/2
Lakewood vs. Hastings
Semis 3/4
Haslett vs. Lkwd/Hstgs
Eaton Rapids vs. Charlotte
Finals 3/6 7pm
D3
@ Bath
Opening 3/2
Lansing Catholic vs. Perry
Semis 3/4
Laingsburg vs. LC/Pry
Bath vs. Durand
Finals 3/6 7pm
@OE
Opening 3/2
Ithaca vs. St. Louis
OE vs. Chesaning
Semis 3/4
PW vs. Ith/StL
Hemlock vs. OE/Chesaning
Finals 3/6 7pm
@ Stockbridge
Opening 3/2
Potterville vs. Brighton CSP
Semis 3/4
Stockbridge vs. Ptrvl/BCSP
Leslie vs. Dansville
Finals 3/6 7pm
@ Saranac
Opening 3/2
Maple Valley vs. Parchment
Saranac vs. Delton Kellogg
Semis 3/4
Galesburg-Augusta vs. Prchm/MV
Olivet vs. Srnc/DK
Finals 3/6 7pm
D4
@ Carson City
Opening 3/2
Fulton vs. Carson City Crystal
Semis 3/4
Portland St. Pat vs. Fltn/CCC
Lansing Christian vs. Fowler
Finals 3/6 7pm
@ Webberville
Opening 3/2
Morrice vs. Byron
Semis 3/4
Webberville vs. Mrc/Byrn
Whitmore Lake vs. Brighton LC
Finals 3/6 7pm
EAST LANSING, Mich. – The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page at
https://www.mhsaa.com/name-image-likeness.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
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